Mission first. Commercial model second.
Emaration is an AI-native marketing firm built around one operating principle: AI should amplify humanity, not replace it. The commercial offering — technical SEO, AI-search optimization, Google Cloud analytics infrastructure, and Google Ads engineering — funds the mission. The mission is Emaration's Outreach and Community Support (EOCS): assistive technology for the blind and Deaf community, beginning with the public relaunch of co-founder Jordan Williams' light-up white cane.
Ten percent of every dollar Emaration earns funds EOCS. Quarterly transparency reports are public. This is not a marketing wrapper. It is encoded in the operating agreement, the financial model, and the Now/Next/Later roadmap.
Any future capital partner needs to understand: the mission floor does not flex when revenue is tight. It flexes upward when revenue grows.
Two founders who came to AI from opposite ends.
Andrew Dall, Co-Founder. 21+ years across IT infrastructure, cybersecurity, MSP leadership, and digital marketing. U.S. Coast Guard veteran. B.S. Cybersecurity from Oregon Institute of Technology, cum laude. Selected results: more than 1,000% web traffic growth at MeetGreen, $250,000 wire-fraud prevention at Pacific Office Automation, scaled Upward Technology from ~$2M to $5M in revenue, eight-plus years as IT Director at DAV Oregon's largest chapter.
Jordan Remington Williams, Co-Founder & Director of EOCS. Inventor of light-up white canes. Lives with profound vision and hearing loss. Leads Emaration's charitable arm and accessibility product line. Jordan's frame, used verbatim because it governs how we talk about disability across the company:
"I don't feel like I've had to overcome anything. I just do things!"
SBA-first. Equity later. On our metrics, not a calendar.
Emaration follows a deliberate three-stage escalation. Capital decisions are tied to metric triggers, not founder enthusiasm.
Stage 1 (Months 1–6) — Crawl. Bridge income from Andrew's existing employer. Zero hires. Generalist service. Free and low-cost pilots to seed Portland-local case studies. Target: $80K–$180K annualized run rate. Capital source: founder time, founder savings, and an SBA Veteran loan track in active preparation.
Stage 2 (Months 7–12) — Walk. First hire. Vertical focus (multi-location veterinary, multi-location dental, audiology/mobility e-commerce). Paid pilots. Target: $300K–$600K annualized run rate. Capital source: retained earnings plus SBA loan tranche. This is the earliest stage at which targeted, mission-aligned outside capital might fit — and only for specific use cases (hire acceleration, EOCS product capital).
Stage 3 (Months 13–24) — Run. Both founders full-time. Multi-vertical attack. Target: $2M–$8M ARR. Capital source: depending on metrics, this is the window for Seed-stage equity or strategic capital. Oregon LLC converts to Delaware C-corp pre-Seed if equity is taken.
What this means for you. If you are a Seed-stage check writer who would want to be in Stage 3 — the time to meet us is now, in Stage 1. We would rather build a 12-month relationship before any term sheet exists than take a check from someone we met three weeks ago.
Who this page is for — and who it isn't.
We are interested in conversations with:
- SBA-aligned lenders and Veteran capital programs. Particularly those with SDVOSB experience.
- Mission-aligned family offices and impact investors who measure both financial and accessibility outcomes.
- Strategic operators in marketing services, accessibility tech, or veteran-owned business networks who can introduce, advise, or partner.
- Future-stage Seed and Series A funds who want to build the relationship now, with no expectation of a term sheet in 2026.
We are not the right fit for:
- Capital partners requiring immediate liquidity, near-term exit, or guaranteed equity at this stage.
- Investors who want to dilute the EOCS contribution floor, the founder-signed delivery model, or the accessibility-first product principles. These are not negotiable.
- Cold outreach pitching "growth capital" with no understanding of staged escalation or the mission-aligned operating model.
What we'll share now. What comes later.
Available now, on request:
- Company one-pager (PDF).
- Founder bios (long form).
- Public brand foundation and methodology overview.
- EOCS mission and quarterly-report cadence.
- Staged escalation narrative with metric triggers.
Available later — gated by stage and mutual NDA:
- Detailed financial model (Stage 2 onward).
- Client pipeline and case study sources (Stage 2 onward, with client consent).
- Operating agreement summary and cap table (when conversations move from relationship to evaluation).
Important. Nothing on this page is an offer to sell, or a solicitation of an offer to buy, any security. Emaration LLC is not currently offering securities. Any future offering will be made only through definitive offering documents to qualified investors under applicable exemptions.
Reach the founders directly.
Investor and capital-partner inquiries route to both founders. We typically respond within two business days.
Email: investors@emaration.ai
Mail: Emaration LLC, Portland, Oregon (full address on request).
When you email, please include:
- Your firm or affiliation, and your role.
- What's drawing you to Emaration specifically — mission, market, founders, or something else.
- Whether this is a relationship-building introduction or you have a specific opportunity to discuss.